After a lot of back and forth and crunching numbers and wringing of hands, I have for you the final level/tier details, cost of each, and limits placed on each. AND a couple of sneak peeks of the books, book sleeve, and vellums!
The Winston Brothers Kickstarter will run from October 11th to October 20th at:
10PM England (BST)
9PM GMT
5PM Eastern
LEVELS
LEVEL 1: Donation $5
Gets you access to the add-ons
LEVEL 2: Stickers
$39.99– no limit*
- 1- Set of (3) 4×6 sticker sheets
- 1- 10 Year Anniversary logo 3″ die cut sticker
*This level will also be available as an add-on bundle, but no individual items from this level are available as add-ons sold separately; this was done to reduce personnel / labor costs and minimize the price of the level as much as possible.
LEVEL 3: Art
$99– no limit*
- 1- Set of (3) 4×6 sticker sheets
- 1- 10 Year Anniversary logo 3″ die cut sticker
- 1- 12×18 gold foil art poster
- 1- Set of (18) die cut character bookmarks (Ashley & Drew, Duane & Jess, Jethro & Sienna, Cletus & Jenn, Beau & Shelly, Diane & Repo, Roscoe & Simone, Teenage Billy & Scarlet, Adult Billy & Scarlet)
- 1- Set of (10) 6×9 scene vellums, 1 from each book plus a bonus vellum of Roscoe covered in puppies 🙂
*This level will also be available as an add-on bundle, but no individual items from this level are available as add-ons sold separately; this was done to reduce personnel / labor costs and minimize the price of the level as much as possible. For example, you can’t buy the set of vellums or bookmarks separately.
LEVEL 4: Ebooks
$149– no limit*
- 9- ebooks, digitally signed, with all bonus scenes and (Penny’s unhinged) annotations.
*This level will also be available as an add-on bundle, but no individual items from this level are available as add-ons sold separately (i.e. you can’t buy a single book)
LEVEL 5: Audiobooks
$189– no limit
- 9- audiobooks, with all bonus scenes and (Penny’s unhinged) annotations at the end of each corresponding chapter, read by Joy Nash
*This level will also be available as an add-on bundle, but no individual items from this level are available as add-ons sold separately (i.e. you can’t buy a single audiobook)
LEVEL 6: Subscription Box
$199 “buy in,” — limited to first 485
Eventually, if backers subscribe for the entire period (2025 – 2028) they will receive 8-boxes total with:
- 8- Paperback books mailed on Sourcebooks’ publication dates through 2028, signed, Sourcebooks 1st print run deluxe edition of each book except ‘Beauty and the Beard’ because they didn’t acquire that one (1, 2, 3, 4, 4.5, 5, 6, 7). NOT ANNOTATED.
- 9- ebooks, digitally signed, with all bonus scenes and (Penny’s unhinged) annotations.
- 9- audiobooks, with all bonus scenes and (Penny’s unhinged) annotations at the end of each corresponding chapter, read by Joy Nash
- 1- Multi-use sleeve, can be used for several books or a laptop, (10″ x 13″) 10 year anniversary fabric (also available individually as an add-on)
- 1- 11×14 gold foil poster (not available individually as an add-on)
- 1- Set of (18) die cut character bookmarks (Ashley & Drew, Duane & Jess, Jethro & Sienna, Cletus & Jenn, Beau & Shelly, Diane & Repo, Roscoe & Simone, Teenage Billy & Scarlet, Adult Billy & Scarlet) (not available individually as an add-on)
- 1- Set of (3) 4×6 sticker sheets (not available individually as an add-on)
- 1- 10 Year Anniversary logo 3″ die cut sticker (not available individually as an add-on)
- 1- Set of (10) 6×9 scene vellums, 1 from each book plus a bonus vellum of Roscoe covered in puppies 🙂 (not available individually as an add-on)
- 1- Black and white, spiral bound “Green Valley Community Center Cookbook” with all books’ 50+ recipes (available separately as an add-on)
**International shipping will be calculated and billed per box as an actual cost up and above whatever the domestic price will be.
The initial “buy in” cost allows us to cover our initial warehouse fee, personnel fee (employee salary), and provides us with enough funds to place the orders of the items from our collaborators (i.e. Book Beau, B&W cookbook, art, stickers, etc.) all up front / at once so they arrive in time for the subsequent boxes.
The $60 per box (after the first box) cost covers shipping supplies for every box, domestic shipping, deluxe edition book cost (and shipping to us for all the deluxe editions moving forward) ongoing warehouse fee, and ongoing personnel fee (employee salary).
MORE DETAILS ON THE SUBSCRIPTION BOX
$199 “buy-in.” First box is shipped end of January / beginning of February 2025 (all books are shipped to coincide with Sourcebooks publishing timetable).
3 boxes in 2025: Feb 2025, June 2025, October 2025; $15 per month Feb 2025 – September 2025 (no payment October, November, December 2025) $120 for the year, or $60 per box after the first box.
1 box in 2026: June 2026; $10 per month starting Jan 2026. $120 for the year, last 6 months goes toward Feb 2026 box, $60 per box
2 boxes in 2027: Feb 2027, June 2027; $10 per month; $120 for the year
2 box in 2028; Feb 2028, June 2028; $10 per month until the last box (last subscription payment June 2028). $60 for the year.
THE MATH $199 (buy in, box 1) + $120 (boxes 2, 3) + $120 (boxes 4, 5) + $120 (boxes 6 ,7) + $60 (box 8) = $619 total for domestic backers.
BOX #1 February 2025 Box: TRUTH OR BEARD and BEAUTY AND THE MUSTACHE (paid for via initial “buy in”)
- 1- Print book, signed: Sourcebooks 1st print run deluxe edition of ‘Truth or Beard’ (red cover with sprayed edges)
- 2- ebooks (‘Beauty and the Mustache’ and ‘Truth or Beard’, digitally signed, with all bonus scenes and (Penny’s unhinged) annotations.
- 2- audiobooks (‘Beauty and the Mustache’ and ‘Truth or Beard’), with all bonus scenes and (Penny’s unhinged) annotations at the end of each corresponding chapter, read by Joy Nash
- 4- Die Cut character bookmarks (Ashley & Drew, Duane & Jess)
- 2- 6×9 scene vellums, 1 from each book TRUTH OR BEARD and BEAUTY AND THE MUSTACHE
- 1- 11×14 gold foil poster
- 1- Set of (3) 4×6 sticker sheets
- 1- 10 Year Anniversary logo 3″ die cut sticker
BOX #2 June 2025 Box: GRIN AND BEARD IT ($15 per month, Feb – May 2025)
- 1- Print book, signed: Sourcebooks 1st print run deluxe edition of ‘Grin and Beard It’ (limited 1st print run cover with sprayed edges)
- 1- ebook (‘Grin and Beard It’, digitally signed, with all bonus scenes and (Penny’s unhinged) annotations.
- 1- audiobook (‘Grin and Beard It’), with all bonus scenes and (Penny’s unhinged) annotations at the end of each corresponding chapter, read by Joy Nash
- 2- Die Cut character bookmarks (Jethro & Sienna)
- 1- 6×9 scene vellum (Jethro & Sienna)
- 1- Multi-use 10 year anniversary sleeve (books or laptop or whatever)
BOX #3 September 2025 Box: BEARD SCIENCE ($15 per month, June – September 2025)
- 1- Print book, signed: Sourcebooks 1st print run deluxe edition of ‘Beard Science’ (limited 1st print run cover with sprayed edges)
- 1- ebook (‘Beard Science’ digitally signed, with all bonus scenes and (Penny’s unhinged) annotations.
- 1- audiobook (‘Beard Science’), with all bonus scenes and (Penny’s unhinged) annotations at the end of each corresponding chapter, read by Joy Nash
- 2- Die Cut character bookmarks (Cletus & Jenn)
- 1- 6×9 scene vellum (Cletus & Jenn)
- 1- Black and white, spiral bound “Green Valley Community Center Cook Book” with all 50+ recipes
BOX #4 June 2026 Box: BEARD IN MIND ($10 per month, January – June 2026)
- 1- Print book, signed: Sourcebooks 1st print run deluxe edition of ‘Beard In Mind’ (limited 1st print run cover with sprayed edges)
- 1- ebook (‘Beard In Mind’ digitally signed, with all bonus scenes and (Penny’s unhinged) annotations.
- 1- audiobook (‘Beard In Mind’), with all bonus scenes and (Penny’s unhinged) annotations at the end of each corresponding chapter, read by Joy Nash
- 2- Die Cut character bookmarks (Beau & Shelly)
- 1- 6×9 scene vellum (Beau & Shelly)
BOX #5 Jan / Feb 2027 Box: BEARD IN HIDING ($10 per month, July – December 2026)
- 1- Print book, signed: Sourcebooks 1st print run deluxe edition of ‘Beard In Hiding’ (limited 1st print run cover with sprayed edges)
- 1- ebook (‘Beard In Hiding’ digitally signed, with all bonus scenes and (Penny’s unhinged) annotations.
- 1- audiobook (‘Beard In Hiding’), with all bonus scenes and (Penny’s unhinged) annotations at the end of each corresponding chapter, read by Joy Nash
- 2- Die Cut character bookmarks (Diane & Repo)
- 1- 6×9 scene vellum (Diane & Repo)
BOX #6 June 2027 Box: DR. STRANGE BEARD ($10 per month, January – June 2027)
- 1- Print book, signed: Sourcebooks 1st print run deluxe edition of ‘Dr. Strange Beard’ (limited 1st print run cover with sprayed edges)
- 1- ebook (‘Dr. Strange Beard’ digitally signed, with all bonus scenes and (Penny’s unhinged) annotations.
- 1- audiobook (‘Dr. Strange Beard’), with all bonus scenes and (Penny’s unhinged) annotations at the end of each corresponding chapter, read by Joy Nash
- 2- Die Cut character bookmarks (Roscoe & Simone)
- 2- 6×9 scene vellum (Roscoe & Simone, and bonus vellum of Roscoe covered in puppies)
BOX #7 Jan / Feb 2028 Box: BEARD WITH ME ($10 per month, July – December 2027)
- 1- Print book, signed: Sourcebooks 1st print run deluxe edition of ‘Beard With Me’ (limited 1st print run cover with sprayed edges)
- 1- ebook (‘Beard With Me’ digitally signed, with all bonus scenes and (Penny’s unhinged) annotations.
- 1- audiobook (‘Beard With Me’), with all bonus scenes and (Penny’s unhinged) annotations at the end of each corresponding chapter, read by Joy Nash
- 2- Die Cut character bookmarks (teenage Billy & Scarlet)
- 1- 6×9 scene vellum (teenage Billy & Scarlet)
BOX #8 June 2028 Box: BEARD NECESSITIES ($10 per month, January – June 2028)
- 1- Print book, signed: Sourcebooks 1st print run deluxe edition of ‘Beard Necessities’ (limited 1st print run cover with sprayed edges)
- 1- ebook (‘Beard Necessities’ digitally signed, with all bonus scenes and (Penny’s unhinged) annotations.
- 1- audiobook (‘Beard Necessities’), with all bonus scenes and (Penny’s unhinged) annotations at the end of each corresponding chapter, read by Joy Nash
- 2- Die Cut character bookmarks (adult Billy & Scarlet)
- 1- 6×9 scene vellum (adult Billy & Scarlet)
- *If stretch goal H is met, this box will come with an additional ebook and an additional audiobook (the in between times for Billy and Scarlet)
*This level will NOT be available as an add-on
LEVEL 7: Library and Leisure Goodies bundle
$274– no limit
- 1- Multi-use sleeve, can be used for several books or a laptop, (10″ x 13″) 10 year anniversary fabric (also available individually as an add-on)
- 1- Library Tote (large bag) in custom fabric (also available individually as an add-on)
- 1- Bookmark / annotating pen and highlighter zipper bag in custom fabric (also available individually as an add-on)
- 3- Skeins hand-dyed DK weight superwash merino, colorway “Billy is lost in the forest again;” 275 yards per skein (also available individually as an add-on, 1-skein at a time)
- 2- Patterns, (1) Knit pattern, (1) Crochet pattern + VIP experience for Winston Brothers Mystery Make-Along, Fall 2026 (also available individually as an add-on)
- 1- Set of (8) couple pencils (not available individually as an add-on)
*This level will be available as an add-on bundle.
LEVEL 8: 10 Year Anniversary Hardcovers SET
$774– limited to first 300*
- Hardcovers, annotated, vegan leather cover with gold foil, gold metal corners, gold foil custom end sheets, gilt edges, chapter facing graphic sheets, black ribbon marker. Unsigned.
- 1- ‘Beauty and the Beard’ — retitled for this Kickstarter edition, but the interior text and annotations match the Knitting in the City Kickstarter annotated edition.
- 1- ‘Truth or Beard’
- 1- ‘Grin and Beard It’
- 1- ‘Beard Science’
- 1- ‘Beard in Mind’
- 1- ‘Beard in Hiding’
- 1- ‘Dr. Strange Beard’
- 1- ‘Beard With Me’
- 1- ‘Beard Necessities’
*OF NOTE: This level will be available as an add-on but only for anyone who backed at level 6 (the subscription box), level 8 (hardcover set), or level 9 (everything), limited to an additional 100 sets, and no part of it will be sold separately (i.e. you can’t purchase just one book). This will allow anyone who wants the subscription box to also obtain the hardcover set or anyone who wants more than one set to grab it.
**ALSO OF NOTE adding an additional hardcover level (more sets as a level) is one of the stretch goals (see stretch goals below) but the new hardcover level (8A) would cost $824 instead of $774.
LEVEL 9: Everything
$2099– limited to first 15
- 9- Hardcovers, annotated, vegan leather cover with gold foil, gold metal corners, gold foil custom end sheets, gilt edges, chapter facing graphic sheets, black ribbon marker. Signed.
- 8- Paperback books mailed on Sourcebooks’ publication dates through 2028, signed, Sourcebooks 1st print run deluxe edition of each book except ‘Beauty and the Beard’ because they didn’t acquire that one (1, 2, 3, 4, 4.5, 5, 6, 7). NOT ANNOTATED.
- 9- ebooks, digitally signed, with all bonus scenes and (Penny’s unhinged) annotations.
- 9- audiobooks, with all bonus scenes and (Penny’s unhinged) annotations at the end of each corresponding chapter, read by Joy Nash
- 1- Multi-use sleeve (10″ x 13″) 10 year anniversary fabric
- 1- Library Tote (large bag) in custom fabric
- 1- Bookmark / annotating pen and highlighter zipper bag in custom fabric
- 3- Skeins hand-dyed DK weight superwash merino, colorway “Billy is lost in the forest again;” 275 yards per skein
- 2- Patterns, (1) Knit pattern, (1) Crochet pattern + VIP experience for Winston Brothers Mystery Make-Along, Fall 2026
- 1- Set of (8) couple pencils
- 1- 11×14 gold foil poster
- 1- Set of (18) die cut character bookmarks (Ashley & Drew, Duane & Jess, Jethro & Sienna, Cletus & Jenn, Beau & Shelly, Diane & Repo, Roscoe & Simone, Teenage Billy & Scarlet, Adult Billy & Scarlet)
- 1- Set of (3) 4×6 sticker sheets
- 1- 10 Year Anniversary logo 3″ die cut sticker
- 1- Set of (10) 6×9 scene vellums, 1 from each book plus a bonus vellum of Roscoe covered in puppies 🙂
- 1- Black and white, spiral bound “Green Valley Community Center Cookbook” with all 50+ recipes
NOTE: As all stretch goals are met, this level automatically gets (1) of every stretch goal item (see below) without adding them on.
ADD-ONS
$39- Black and white, spiral bound “Green Valley Community Center Cookbook” with all 50+ recipes
$45- Multi-use sleeve, can be used for several books or a laptop, (10″ x 13″) 10 year anniversary fabric (also available individually as an add-on) (10″ x 13″) 10 year anniversary fabric, LIMIT per backer 5
$69- Library Tote (large bag) in custom fabric, LIMIT per backer 5
$29- Bookmark / annotating pen and highlighter zipper bag in custom fabric, LIMIT per backer 5
$34- Skein of hand-dyed DK weight superwash merino, colorway “Billy is lost in the forest again;” 275 yards per skein, NO LIMIT
$32- Patterns, (1) Knit pattern, (1) Crochet pattern + VIP experience for Winston Brothers Mystery Make-Along, Fall 2026
$39- Sticker bundle (same as level 2), LIMIT per backer 5
$99- Art bundle (same as level 3), LIMIT per backer 5
$100- Author signature on hardcover set, LIMIT total 100, LIMIT per backer 1
$149- Ebook bundle (same as level 4)
$189- Audiobook bundle (same as level 5)
$274- Library and Leisure bundle (same as level 7), LIMIT per backer 5
$774- Hardcover bundle (same as level 8; only available as an add-on for those who pledged to Level 6, Level 8, or Level 9) LIMIT total 100, LIMIT per backer 2
STRETCH GOALS
$50k Stretch Goal A) $42 Zipper Pouch add-on, custom coordinating fabric with library tote and annotation pouch, LIMIT per backer 5
$100k Stretch Goal B) $45 Die cut vinyl sticker pack of Green Valley map locations NO LIMIT
(Winston Bros Auto Shop, Daisy’s Nut House, Green Valley High School, The Pink Pony, Genie’s Bar, The Wooden Plank, The Corner Shoppe, Piggly Wiggly, Donner Lodge & Bakery, Fire Station, The G-Spot, Payton Mills, Green Valley Library, Dragon Biker Bar, The Community Center, Winston Brothers Homestead)
$200k Stretch Goal C) FREE for all physical levels receive 10 year anniversary metal and enamel pin (not available as an add-on; the only way to get this is to back a physical item level).
$300k Stretch Goal D) (cost pending) Embroidery pattern kit (of 10-year anniversary edition design) added as an add-on, NO LIMIT
$400k Stretch Goal E) $55 Expanded Paper doll book added as an add-on (32 paper dolls) thick paper for cutting, LIMIT per backer 5
$500k Stretch Goal F) $824 New level (level 8A) of additional hardcover sets, additional 400
$750k Stretch Goal G) $79 Fancy cookbook add-on, paperback cover, perfect bound, full color interior with illustrations and photographs of the Winston Brothers recipes (50+ recipes) LIMIT per backer 5
$1million Stretch Goal H) FREE Billy and Scarlet “in between” ebook, annotated (takes place between Beard With Me and Beard Necessities) included as part of the following add-ons and levels:
LEVEL 9-everything;
LEVEL 8-hardcover set;
LEVEL 6- subscription box (included as an ebook and audio in the last box);
LEVEL 5-audiobook;
Audiobook bundle add-on;
LEVEL 4-ebook;
Ebook bundle add-on.
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Go HERE to follow the Winson Brothers Kickstarter!
Any chance the Knitting in the City kickstarter rewards will be sent before the Winston Brothers one starts? I’d feel better pledging to the new one if the previous one were complete…
I understand your concerns!! Unfortunately the hardcover Knitting in the City books aren’t arriving until October 25th.
The reason we have to roll out the Winston Brothers Kickstarter (and end it by October 25th) is because of the Winston Brothers print books rights being sold to Sourcebooks (for the deluxe editions being sold in bookstores). My contract stipulates the Winston Brothers Kickstarter has to end by October 25, 2024 (or I can’t do it at all) and the contract was signed in 2023 when I believed the timelines for Knitting in the City were possible and everything would be mailed/fulfilled by 2023.
But, again, if the 1-year delay has made you lose trust in our ability to fulfill the Winston Brothers Kickstarter, please please please don’t back it. <3
Can there be a level to get just the Winston brother books for those of us that supported the knitting in the city kickstarter and don’t need another Beauty and the Beard?
Unfortunately we won’t be able to add a level without ‘Beauty and the Beard’. The hardcovers are only available as a set due to the lessons learned from the Knitting in the City Kickstarter. To streamline operations and reduce costs, we’ve opted for a more standardized approach with the WB Kickstarter.
Hi there. I’m a little confused. Is it possible to buy the hardcover books (which I understand is limited to the first 300 people) and then the Level 3 art? Is it then possible to pay over time? Or is that only with the subscription?
Yes! You can back the level with the hardcover books, and then add the art bundle (which includes the same items as level 3) as an add on. Unfortunately, there isn’t a way to pay over time except with the subscription level. Kickstarter doesn’t allow for an integration of a pay over time app on their platform.
I hope this helps!
The Cletus and Jen Mystery Duet aren’t being added to the Kickstarter?? 🙁
Not as part of the Winston Brothers Kickstarter! Since I haven’t finished writing that series yet, I did not want to include it.
Is it possible to buy the paperbacks only? I think Im too late for the originals with the lovely cross stitch patterned covers, as the no longer are in your shop.
Hi Ingrid,
There isn’t an option as part of the Kickstarter for just the paperbacks. However, the paperback editions from Sourcebooks will be available for purchase on all retailers and in the Penny Reid shop as they release.
I cant find anywhere that I have to buy each book box for the level 6. Can you please tell me if I can pick and choose after the initial $199 if I have to do all the $60 boxes?
Thanks Penny!
This set seems significantly more costly. Is there a particular reason? I’m not criticizing; I’m sure this is whole undertaking is expensive and I certainly wouldn’t want you to shoulder unnecessary costs unfairly. I’m just broke [insert crying emoji] and this might be too far out of budget. I’ll be so sad to miss out… off to sell some plasma 😉
Hi Shannon!
This Kickstarter is more costly for a few reasons.
First, there’s inflation. Blah.
Second, the hardcovers this time are a bit fancier (metal corners, gilt edges, and vegan leather).
Third, I’ve learned my lesson about factoring in the cost of climate controlled warehouse space, employee salary for fulfillment and troubleshooting backer issues, and cost of shipping materials, all of which I neglected to factor in for the Knitting in the City Kickstarter. The Knitting in the City Kickstarter didn’t break even in the end and I covered the additional costs out of pocket, which is fine! Lesson learned.
But for this Kickstarter, all the miscellaneous extra costs up and above materials (that I didn’t factor into Knitting in the City) have been included in the price of the levels.
Thus, in summary, this Kickstarter is more expensive because that’s how much it costs.
Hi Penny! I’m so excited for this KS and for you! My question is if I go the book box route, would I have to buy each box or just ones I want? If, after initial $199 buy in, can I skip book boxes or am I locked in to all the book boxes ?
Thank you!
Hi Laurie Anne, We won’t be able to allow skipping book boxes. However, you will be able to cancel your subscription at any time after the initial box.
I hope this helps!
Hi there! I’m wondering about the art bundle, specifically the scene vellums. Will these overlap with the illustrations that are included with the Sourcebooks releases? I’ve pre-ordered Truth or Beard for the January release with Sourcebooks and wondered if the illustrations here will be the same or different.
Thanks!
The subscription box and the art bundle include art by the same artist (Blythe Russo) who illustrated the paper dolls for us, but the vellums are different images/scenes from what’s included in the Sourcebooks paperback deluxe editions. The deluxe paperback editions have in-text illustrations of the main characters, a family tree, Green Valley map, family portrait, dating profile, etc.
The art bundle has a gold foil poster in the style of the 10 year anniversary hardcover editions, sticker sheets of the 10 year hardcover editions, 10 year anniversary logo, and custom illustrations of scenes from each book (in same cases, more than one scene).
Thanks Penny!. I apologize for the duplicate question I just asked. Feel free to ignore! 🙂
Hi Penny,
Is it possible to buy just one of the books or are they only being offered as a set?
Hi Mel,
We aren’t offering a single book, they’re only being offered as a set due to the lessons learned from the Knitting in the City Kickstarter.
For the purposes of the $200K stretch goal, are e-books at Level 4 considered a “physical level” to qualify?
No. ebooks aren’t considered a physical reward. They’re a digital reward.